Since each property and client situations can differ greatly, I will customize the marketing plan to meet each individual client's needs. The following is an outline of our marketing plan.

My OBJECTIVES ARE:

1. To get qualified buyers into your home until it is SOLD.

2. To communicate the results of our activities to you on a continuing basis.

3. To assist you in getting the highest possible dollar value for your property with the least amount of problems.

4. To constantly look for the best possible methods of exposing your property to the potential buyers in the market.

THE FOLLOWING IS OUR PERSONAL PLAN FOR MARKETING YOUR HOME:

1. Submit your property to the  Multiple Listing Service.

2. Submit copies of your listing to our company sales staff for their waiting buyers.

3. Prepare an informational flyer with a photograph of the property and a list of features and benefits. The flyer will be used by the cooperating agents to demonstrate the property to their potential buyers, and furthermore they will be distributed as follows:
   Available in the office of Russ Lyon Realty.
   Distributed to all local real estate offices on a consistent basis.
   Distributed through a flyer box on the sign

4. We'll assist you in effectively staging your home so your property makes a good first impression on potential buyers. Staging your home refers to organizing the physical characteristics of your property to show off its best advantages. This also includes another important term we refer to as "curb appeal"..

5. For Sale Signs, Russ Lyon signs have proven to be effective in attracting buyers.

6. Tour your home with our professional sales team.

7. Fax information on your property to the top agents and offices in the area.

8. Suggest and advise you as to any changes you might want to make in your property to make it even more  marketable to the buyer.

9. Advertise your property in SnowSellsScottsdale.com on the World Wide Web.

10. Complete an Estimated Seller's Net Proceeds for each offer presented.

11. Pre-qualify, when possible, all potential buyers to save time and energy.

12. Have the cooperating brokers in the area tour your home.

13. Follow up with all the sales people that have shown your home to request feedback and suggestions as to any changes that should be made to make the property more marketable to a buyer.

14. Create additional exposure through a professional sign, riders and key safe.

15. Make you completely aware of all the various methods of financing that a buyer may want to use.

16. Update you as to the current market conditions and their effect on the sale of your home.

17. Assist you if necessary in arranging interim financing.

18. Represent you during the presentation of all contracts by the cooperating agents and assist you in negotiating the very best possible price and terms for your home.

19. Handle all follow up and keep you informed after the contract has been accepted on all mortgage, title, and other closing procedures.